Marketing research is a process of gathering and analysis of information on a given topic.

The purpose of research is to obtain accurate information to make the right business decisions.
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Marketing research is necessary for solving the following tasks:
• launching a new brand on the market
• launching an advertising campaign,
• rebranding the company,
• increasing the market share,
• entering a new market.

Neglecting to conduct market research can lead to an incorrect assessment of the market situation, trends, prospects, the competitive environment, the target audience, etc., which can have an extremely negative impact on the successful launch and development of your brand. 
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